Fancy owning the domain name Ethereum.com? Better start counting the pennies.
Commenting on the news, domain investor Ammar Kubba told the news source that cryptocurrency is the "biggest trend" in the domain industry, and that related domains have grown in value "much much faster than other names."
Kubba added that, just a few months ago, he paid $800 for the InsideCoins.com domain, and that it had already tripled in value.
Ron Jackson, editor and publisher of Domain Name Journal, told Bloomberg that the recent "unfettered euphoria" around cryptocurrencies like bitcoin, is similar to the period just before the dot-com crash that occurred around 2001.
The $10 million asking price for Ethereum.com, if it is achieved, will put other domain sales this year in the shade.
Last month, a domain name investor, Sharjil Saleem, closed a $2 million sale of ETH.com, according to Domain Name Journal. According to the site, that figure makes it the second most valuable domain sale so far in 2017, putting it just below Fly.com, which sold for $2.89 million in May.
Back in 2014, the domain name BitcoinWallet.com was sold to an Austin-based entrepreneur, Alex Charfen, for $250,000.